Applying mascara, male bloggers challenge Russia gender norms

“I feel that my work is a ‘fun’ education that helps people develop in a different way,” says Gevorg, who goes by just his first name online.He began offering tips on the internet several years ago while working in a beauty store and finding many of his female customers had a limited idea about what they could do with the products.

The silver-haired blogger keeps his audience updated with…

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